Business Administration - Sport Management Degree

The mission of the Kinesiology Department, in support of the mission of Aquinas College and grounded in the liberal arts tradition, is to prepare each student for a career that promotes movement, activity, and lifelong learning, and the role these factors play in the development of a whole person.

Upon completion of the program students will: 

• Demonstrate competence in the sales processes of needs analysis, presenting solutions, overcoming objections, closing the sales, and after-sales customer service needed for entry-level positions in the sport industry.
• Demonstrate proficiency in sport event planning and management process including creative design, time-framed sequential plans, and evaluation of event success.
• Apply fundamental marketing and promotion concepts to the sport industry and the unique aspects of the sport consumer and sport product markets.
• Identify and analyze risk management concerns in the sport setting and how to mitigate the risk to themselves and the organization.
• Apply the skills learned in their coursework in real-world settings while developing their resumes to prepare them for career advancement.

The Outstanding Sport Management Major of the Year Award is the highest honor given annually by the Department of Kinesiology at Aquinas College to a Sport Management senior.

See past winners

Bureau of Labor Statistics info

Want to make yourself more marketable for different Sport Management jobs? Considering adding a minor or concentration to your academic lineup? With nearly 40 minors to choose from, you can tailor your education to fit your career goals: (see examples below)