Marketing Minor (for Non-Business, Accounting or Sustainable Business majors)

Minor Requirements: Twenty-four (24) semester hours.
Required courses:

  • BS200
  • BS202
  • BS460
  • Twelve (12) semester hours of electives chosen from the following:
    • BS331
    • BS313 (GP)
    • BS316
    • BS342
    • BS357 (WI)
    • BS/PG360
    • BS414
    • BS415
    • CN303
    • BS442
    • BS483
    • BS484
  • One capstone course:
    • BS442
    • BS483

NOTE: Business administration majors and duals may choose to either declare the marketing concentration within their major or declare the marketing minor, but may not declare both. 

A minimum of eighteen (18) semester hours of the minor must be completed at Aquinas College.

Courses

  • BS200 Fundamentals of Organizations for the Non-Major (3) SS1

    An overview course which introduces the student to the functions of management, marketing, accounting, finance, and economics. Business principles, concepts, theories, and terms, together with ethics and values, are examined both academically and experientially. As an introductory overview of the academic areas covered by the required core courses in business and business related majors, this course cannot be used as a business elective in a business major or minor.

  • BS202 Principles of Marketing (3) SS1

    An introduction to basic marketing concepts, including marketing strategy, pricing, promotional activities, product development, and physical distribution. Sophomore status required for traditional age students. Recommended: ES 211.

  • BS460 Ethical Application in Business (3) BE

    Principles and perspectives of ethical business and organizational decision-making are studied and applied to a variety of decisions. Emphasis is placed on the identification of ethical choices in the context of the conflicting pressures on management, both in the public and private sector. Prerequisite: Junior or Senior status.

  • BS331 Business Law I (3)

    Focuses on the basics of business organizations including corporations, partnerships, limited liability corporations, professional corporations; contracts, including formation, legality, enforcement, breach, and remedies; the Uniform Commercial Code with a special emphasis on Sales and Negotiable Instruments and their application to the accounting and banking professions; also facilities liability, surveys estates, creditors rights, bankruptcy, and torts and criminal law as they relate to the business environment.

  • ES/BS313 International Business (3) BE, GP

    An introduction to international business theory and practice. The balance of trade, balance of payments, international business strategy options, and the various modes of conducting international trade are included.

  • BS316 International Marketing (3)

    Deals with the transaction activities occurring in the international marketplace. Other aspects of international marketing include international channels of distribution, trade promotion activities of governments and other agencies, practices related to foreign operations, licensing arrangements, and the environmental framework of international marketing organizations.

  • BS342 Digital Marketing (3)

    This course provides a theoretical and practical foundation to understand how digital platforms have become part of a marketing strategy. Consequently, connecting this technologies to the Integrated Marketing Communications (IMC). Prerequisites : BS202, recommended BS311.

  • BS357 Public Relations (3) BE, WI

    A comprehensive study of the role of public relations in contemporary organizations. Topics include planning issues, international public relations, specialty applications, and product publicity. Critical examination of public relations techniques and ethical issues occurs throughout the course. Prerequisite: BS202. Open to juniors and seniors only.

  • BS414 Supply Chain Management (3)

    Reviews the nature and organization of supply chain management, including all components involved in the movement of goods from source to end-user.Prerequisites: BS201, BS202

  • BS415 Sales Management (3)

    Deals with the functions and challenges facing managers in the sales area, including sales techniques, recruiting, selecting and training sales personnel, motivation, supervision, evaluation of sales personnel, compensation plans, and territory management.Prerequisites: BS201, BS202.

  • CN303 Principles of Persuasion (3)

    Theory and methods of changing, modifying, and reinforcing attitudes and behaviors through communication. Prerequisite: CN101.

  • BS442 Cases in Marketing Management (3)

    An analysis of the development and implementation of effective marketing strategies through case studies, demonstrating the application of sound marketing principles in decision-making, management, and market forecasting. Prerequisites: BS201, BS202. Open to juniors and seniors only.

  • BS483 Marketing Strategy (3)

    This course develops an understanding of the organization’s market niche through a detailed examination of resource allocation as it affects competitive advantage. Multiple models guiding strategic choice are reviewed. Internal processes for the formulation, coordination, and application of strategy are studied. Realistic applications are then considered. Prerequisites: BS202, Junior or senior status.

  • BS484 Business Research and Methodology (3)

    A market-oriented introduction to business research. Subjects covered include the translation of a management problem to a research problem, implementation issues in business research, including basic statistical procedures, and the communication of research results to management.Prerequisites: BS201, BS202, MS151.