Marketing Minor (for Business, Accounting or Sustainable Business majors)

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Minor Requirements: Twenty-four (24) semester hours.
Required courses:

  • BS202
  • BS397 OR BUS399
  • BS460
  • Twelve (12) semester hours of electives chosen from the following:
    • BS331
    • BS313 (GP)
    • BS316
    • BS342
    • BS357 (WI)
    • BS/PG360
    • BS414
    • BS415
    • CN303
    • BS442
    • BS483
    • BS484
  • One capstone course:
    • BS442
    • BS483

NOTE: Business administration majors and duals may choose to either declare the marketing concentration within their major or declare the marketing minor, but may not declare both. 

A minimum of eighteen (18) semester hours of the minor must be completed at Aquinas College.

Courses

  • BS202 Principles of Marketing (3) SS1

    An introduction to basic marketing concepts, including marketing strategy, pricing, promotional activities, product development, and physical distribution. Sophomore status required for traditional age students. Recommended: ES 211.

  • BS397 Field Experience (Variable)

    Up to three (3) semester hours of internship or co-operative experience in a field directly related to Business Administration, negotiated between major advisor and student. Prerequisite: Approval of the department chairperson.

  • BS399 Independent Project (Variable)

    An individually-negotiated project of a defined nature established by a contract between the instructor and student. Contract filed with the Registrar. Prerequisite: Approval of the department chairperson.

  • BS460 Ethical Application in Business (3) BE

    Principles and perspectives of ethical business and organizational decision-making are studied and applied to a variety of decisions. Emphasis is placed on the identification of ethical choices in the context of the conflicting pressures on management, both in the public and private sector. Prerequisite: Junior or Senior status.

  • BS311 Advertising (3) S11

    Examines the role of advertising in marketing strategy, with a secondary emphasis on specific skills and techniques involved in the advertising process. Prerequisite: BS202. Open to juniors and seniors only. This course is not accepted for the Social Science Distribution requirement.

  • BS313/ES313 International Business (3) BE, GP

    An introduction to international business theory and practice. The balance of trade, balance of payments, international business strategy options, and the various modes of conducting international trade are included.

  • BS316 International Marketing (3)

    Deals with the transaction activities occurring in the international marketplace. Other aspects of international marketing include international channels of distribution, trade promotion activities of governments and other agencies, practices related to foreign operations, licensing arrangements, and the environmental framework of international marketing organizations.

  • BS342 Digital Marketing (3)

    This course provides a theoretical and practical foundation to understand how digital platforms have become part of a marketing strategy. Consequently, connecting this technologies to the Integrated Marketing Communications (IMC). Prerequisites : BS202, recommended BS311.

  • BS357 Public Relations (3) BE, WI

    A comprehensive study of the role of public relations in contemporary organizations. Topics include planning issues, international public relations, specialty applications, and product publicity. Critical examination of public relations techniques and ethical issues occurs throughout the course. Prerequisite: BS202. Open to juniors and seniors only.

  • BS360/PG360 Consumer Behavior (3)

    Analysis of the complex process of buying behavior through systematic development of a behavior model utilizing concepts from psychology, sociology, and social psychology. Prerequisites: BS202 or PG100. Sophomore status.

  • BS414 Supply Chain Management (3)

    Reviews the nature and organization of supply chain management, including all components involved in the movement of goods from source to end-user.Prerequisites: BS201, BS202

  • BS415 Sales Management (3)

    Deals with the functions and challenges facing managers in the sales area, including sales techniques, recruiting, selecting and training sales personnel, motivation, supervision, evaluation of sales personnel, compensation plans, and territory management.Prerequisites: BS201, BS202.

  • CN303 Principles of Persuasion (3)

    Theory and methods of changing, modifying, and reinforcing attitudes and behaviors through communication. Prerequisite: CN101.

  • BS442 Cases in Marketing Management (3)

    An analysis of the development and implementation of effective marketing strategies through case studies, demonstrating the application of sound marketing principles in decision-making, management, and market forecasting. Prerequisites: BS201, BS202. Open to juniors and seniors only.

  • BS483 Marketing Strategy (3)

    This course develops an understanding of the organization’s market niche through a detailed examination of resource allocation as it affects competitive advantage. Multiple models guiding strategic choice are reviewed. Internal processes for the formulation, coordination, and application of strategy are studied. Realistic applications are then considered. Prerequisites: BS202, Junior or senior status.

  • BS484 Business Research and Methodology (3)

    A market-oriented introduction to business research. Subjects covered include the translation of a management problem to a research problem, implementation issues in business research, including basic statistical procedures, and the communication of research results to management.Prerequisites: BS201, BS202, MS151.

Marketing